About Public Relations
Public Relations, or P.R., is a subfield of Communication Studies concerned with conveying information from an organization or public person to a specific audience. Public relations studies teach students how to promote their clients' goods, services, or images, including public figures, business, and industrial enterprises, governmental agencies, or non-profit organizations. Students in public relations gain diverse expertise in diplomatic communication and public speaking, bargaining, writing, and organizational abilities, as well as the ability to create P.R. and communication campaigns. Students will also study crisis management tactics and analyze ethical dilemmas using real-life situations. Press secretaries, publicists, campaign managers, event organizers, and media planners are just a few job opportunities available to Public Relations graduates. They can work for corporations, government agencies, public relations firms, healthcare organizations, charities, prominent figures, or as freelancers. Media relations, corporate communication, public relations management, and marketing are some themes covered in Public Relations studies.
Study Public Relations in Turkey
Many universities in Turkey have concluded Public Relations and Public Relations-Related fields such as public relations and advertising and Public Relations and Publicity. Also, universities in Turkey want students to specialize in all aspects of public relations, one of the fundamental functions of modern management, in a wide range of topics such as corporate communication and reputation management. Additionally, the study of public relations and public relations-related fields in Turkish universities is one of the crucial specializations because Turkey has made significant progress in public relations, whether at the level of companies or organizations, making studying in Turkey a practical advantage in determining the areas of public relations and its functions in all types of social institutions. Furthermore, studying at a Turkish university allows students to gain practical and professional abilities that will benefit them in their future employment. Additionally, Turkey offers students an economical, high-quality public relations education.
Advantages of studying Public Relations in Turkey
- PR International Students in Turkey will learn about diplomatic communication, public speaking, and negotiation abilities. Most Turkish universities will work hard to improve their students' writing skills and design campaigns to reach specific groups or audiences, business Strategy and Economics, creativity and critical thinking, account management, media relations and planning, psychology essentials, corporate communication, and other skills such as integrated marketing strategy.
- Turkish public universities are relatively reasonably priced; tuition for out-of-country students ranges from 100 to 4,000 EUR per academic year.
- Turkey's costs are low for foreigners. You can live comfortably with a monthly budget of 400–600 EURO.
- Turkey has colleges that are taught Public Relations in English. Therefore, international students can study Public Relations in either English or Turkish.
- Turkey gives scholarships to international students. Foreigners who wish to enroll in a Turkish institution might choose from various scholarships.
- There are many international students in Turkey. Therefore, as an international student, you won't feel alone.
- Many universities in Turkey give good education in major Public Relations. Most colleges provide a range of specializations and degrees for those who want to study it in greater depth, as well as a rigorous conceptual framework, fundamental analytical tools, and methodological training in the area.
- Universities are also outfitted with everything necessary for students to complete their academic obligations, including libraries and reference materials. Therefore, students are provided with the equipment that they need.
Career Paths for Public Relations Majors
With experience as an in-house public relations officer, you may advance to P.R. manager, social media manager, or head of communications. You could advance to a senior account executive or account manager with agency experience. You may work as a freelancer or in advertising, marketing, or journalism. Therefore, it can be said that Public Relations is a diverse field with diverse career opportunities. Here are some Public Relations job opportunities that can give you information:
- Brand Ambassador: Brand ambassadors attend promotional events to assist companies in advertising their brands and selling more of their products and services. They frequently seek to keep good relationships with customers, vendors, and other brand representatives.
- Social Media Manager: Social media managers use online social channels to increase a company's exposure to its customer base. They track metrics, create targeted plans, and stay current on best practices in a social media interaction.
- Marketing Assistant: Marketing assistants carry out an organization's marketing director's orders. Typical activities include developing marketing materials and doing market research, which is frequently done in coordination with other marketing experts.
- Inside Sales Representative: Inside salespeople interact directly with customers to market a company's products. They conduct market research, create personal contacts with customers, follow up on leads, and organize their sales information. Inside sales reps typically operate from a corporation's headquarters or a satellite office.
- Public Relations Assistant: Public relations assistants aid the work of a public relations department or firm. They typically report to a public relations manager and operate autonomously to perform duties allocated to them and handle communication difficulties.
- PR Specialist: P.R. professionals prepare press releases, contact the media about information requests, and assist their clients in communicating with people. They also research marketing and advertising projects to ensure they meet their client's goals and strategies.
What Skills Do I Need to Become Public Relations Specialist?
- Class presentations can help you become more confident, captivating, and appealing when speaking in front of an audience. You may soon be assigned responsibilities such as public speaking in front of an audience or pitching to promote a company, an individual, or a cause in a company meeting. So, you should have the skill to speak in public.
- Preparing press releases, speeches, and advertising materials is fundamental to the P.R. sector. As a result, you must have exceptional written communication abilities to explain your ideas clearly. They may present themselves and demonstrate their proficiency by employing metaphors and examples. Papers and written projects aid in the development of this competence. So, you should have writing skills.
- Social media has completely transformed the way individuals communicate with one another. Knowing how to use social media as a medium for public communication is also one of the most sought-after fundamental talents for public relations practitioners. Therefore, you should have social media skills.
- A basic understanding of photographic software and graphic design, database usage, and video programs are still preferable to learning on the job. Thus, you should have software skills.
- Knowledge of current media creation, what the media wants to see and hear, and supplying information to the media is as crucial as any other P.R. ability. So, you should have media production skills.
Is Public Relations right for me?
Public relations could be an exciting major choice for those who are interested in enhancing their communication skills, working in a fast-paced, ever-changing environment, and learning new things every day. Yet, if you have doubts, fill out the form, and we can help you and be an advisor to you to determine if Public Relations is right for you.
How long does it take to be Public Relation Specialist?
Your bachelor's degree in public relations will be earned in four years in Turkey. Depending on the curriculum, earning a master's degree at the graduate level will take two years. Therefore, becoming a Public Relations Specialist took almost six years.
The Best Universities Study Public Relations
Turkey has one of the best universities to study Public Relations and Public Relation Related fields, so here are the best universities in Turkey that gives Public Relations and Public Relations related fields education:
Bahcesehir University: Bahcesehir University was established in 1998. It is a private university located in Istanbul, Turkey. The university is known for its high quality of education. Additionally, it's home to many international students. In the World University ranking, Bahcesehir University ranked 601-800 in 2023.
Kadir Has University: Kadir Has University, located in the heart of Istanbul, was created in 1997 by Kadir Has, a Turkish billionaire, and philanthropist. Kadir Has Institution been a research university that aspires to produce high-quality research and students with high-level capabilities by building a new application- and project-based educational paradigm.
Yeditepe University: The Istanbul Education and Culture Foundation established Yeditepe University in 1996. Yeditepe University, with its cutting-edge academic programs and training, provides an education that meets the aspirations of the information era. Therefore, it is known for its high quality of education. Yeditepe University is placed #1861 in the world in terms of Best Global Universities.
Medipol University: Istanbul Medipol University is one of Istanbul's best private universities. It was established in 2009. In the EECA University Rankings, it is ranked #351-400.
Public Relations Admissitariton Requirements
Admission to Turkish public universities is contingent on passing the "Turkish YÖS" or "American SAT" test and producing a high school transcript with a minimum grade point average that varies by university. They also require confirmation of language proficiency or enrollment in a language preparatory year. In Turkey, the requirements for studying public relations at private colleges include high school graduation with a minimum grade average of 50%, as well as confirmation of language ability.