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Marketing is all about creating a brand for a product or service and then attracting customers. Effective marketing targets the proper people, converting them into loyal consumers who will use your services again and refer you to others. It is a marketing expert’s responsibility to execute successful marketing campaigns and establish a positive brand image for the company you represent.
Netherlands is among the most developed European countries and it is recognized for having open-minded and tolerant people. Netherlands is drawing many foreign students’ interest because the country offers excellent bachelor’s and master’s programs including marketing. Moreover, A few Dutch universities, such as the University of Groningen, have earned triple accreditation for their business degrees (NVAO, EQUIS, and AACSB), allowing them to join the top 1% of business schools in the world.
In the Netherlands, besides being internationally recognized, business students have a variety of study opportunities as well as libraries with substantial English study materials for international students. Furthermore, professors at Dutch universities are exceptionally good at enabling teaching and learning in multicultural classes due to their wide foreign expertise. The Netherlands is one of the most English-taught business countries in Europe due to the fact that English is the official business language in large Dutch companies, and 90 percent of the Dutch population speaks it fluently.
Marketing Specialist, Social Media Manager, Web Content Writer, Search Engine Optimization Specialist, Product Manager, Marketing Analyst, Advertising Coordinator and Public Relations Manager are the career paths that a marketing student can prefer.
The most basic skills you need to become a marketing expert are the ability to sell products and services, excellent verbal communication skills, the ability to use your initiative, pay attention to detail, leadership skills and maths knowledge.
Marketing does not only require gaining technical and analytical abilities, but also it requires learning how to be a great storyteller. If you have all of these qualities and you are a fast talker, then marketing can be a good choice for you.
Generally, it takes four years to receive a Bachelor’s degree in the field of marketing. Master’s degree programs can change from one to two years.
The best universities to study marketing in Netherlands are Radboud University, University of Amsterdam, and Saxion University of Applied Sciences.
In order to be eligible to apply for marketing programs in Netherlands, the students need a Dutch HAVO or VWO diploma or an international equivalent, along with the International or European Baccalaureate diploma. Most Dutch Universities are demanding a minimum score of 6.0-6.5 from IELTS or a minimum score of 80 from TOEFL IBT. However, with a minimum 5.0 IELTS score, students may take preparatory courses for ensuring language and academic sufficiency.