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Marketing is all about creating a brand for a product or service and then attracting customers. Effective marketing targets the proper people, converting them into loyal consumers who will use your services again and refer you to others. It is a marketing expert’s responsibility to execute successful marketing campaigns and establish a positive brand image for the company you represent.
Marketing in Poland is among the most preferred majors both by Polish students and foreign students. Since Poland values education and encourages global learning through mobility, it is possible to take a quality education with a great many foreign students in Poland while studying marketing. Also, there are over 400 English-taught courses for overseas students in Poland which enables students to study marketing in English.
Poland offers an excellent combination of high-quality education and low costs. The country is a relatively affordable European country with a steady economy. Depending on the place or region where you want to study, you can alter your budget. Moreover, every year, about 65,000 international students enroll in one of Poland’s institutions. So, while you have a chance for studying much cheaper, you will not feel like a stranger since there are lots of foreign students and opportunities for them.
Marketing Specialist, Social Media Manager, Web Content Writer, Search Engine Optimization Specialist, Product Manager, Marketing Analyst, Advertising Coordinator and Public Relations Manager are the career paths that a marketing student can prefer.
The most basic skills you need to become a marketing expert are the ability to sell products and services, excellent verbal communication skills, the ability to use your initiative, pay attention to detail, leadership skills and maths knowledge.
Marketing does not only require gaining technical and analytical abilities, but also it requires learning how to be a great storyteller. If you have all of these qualities and you are a fast talker, then marketing can be a good choice for you.
In Poland, marketing degrees take three years in general. On the other hand, a Master’s degree in marketing takes two years.
The best universities to study marketing in Poland are University of Wroclaw, Poznan University of Economics and Business and Krakow University of Economics.
To study in Poland, you must complete secondary school and completion certificate indicating that you are entitled to apply to universities. You must produce an undergraduate diploma from a Polish institution or an overseas equivalent that is also recognized in Poland. You will need the following certificates: FCE, CAE or CPE for studies in English, DEFL B2 for studies in French or Zertifikat Deutsch Plus 3 for German studies. Moreover, some Poland universities do not require IELTS or TOEFL and they might conduct their own exams.