Marketing is all about creating a brand for a product or service and then attracting customers. Effective marketing targets the proper people, converting them into loyal consumers who will use your services again and refer you to others. It is a marketing expert’s responsibility to execute successful marketing campaigns and establish a positive brand image for the company you represent.
Study Marketing in Italy
Degree programs like business are marketing are among the top best study options in Italy. While the tuition fees are cheaper than in many other European countries, there are also a great number of English-taught options for foreign students in the marketing field. Also, Italy is known for great hospitability and friendly people along with the country’s great scenery and beautiful landscape.
Advantages of Study Marketing in Italy
For international students, studying in Italy has lots of benefits for the students. Many Italian universities and institutions offer Bachelor’s degrees taught in English including marketing. Currently, marketing is among the degrees which are highly demanded in Italy and thus, there are lots of job opportunities for marketing experts. When you’re not in class, go sightseeing at some of Europe’s oldest and most magnificent historic sites. The Pantheon to the Colosseum
Career Paths for Marketing Degree Majors
Marketing Specialist, Social Media Manager, Web Content Writer, Search Engine Optimization Specialist, Product Manager, Marketing Analyst, Advertising Coordinator and Public Relations Manager are the career paths that a marketing student can prefer.
What Skills Do I Need to Become a Marketing Expert?
The most basic skills you need to become a marketing expert are the ability to sell products and services, excellent verbal communication skills, the ability to use your initiative, pay attention to detail, leadership skills and maths knowledge.
Is Marketing Right for Me?
Marketing does not only require gaining technical and analytical abilities, but also it requires learning how to be a great storyteller. If you have all of these qualities and you are a fast talker, then marketing can be a good choice for you.
How Long Does It Take to Become a Marketing Expert?
While completing a bachelor of marketing takes three years while the duration of a master’s degree is generally one year.
The Best Universities to Study Marketing in Italy
Politecnico di Milano, Bocconi University and University of Bologna are the top three universities to study marketing in Italy.
- Politecnico di Milano: With around 42,000 students, the Polytechnic Institution of Milan (Politecnico di Milano) is Italy's largest technical university. Engineering, business, architecture, and design courses are offered at the undergraduate, graduate, and higher education levels at the institution. It is also Milan's oldest university, having been founded in 1863.
- Bocconi University: Bocconi is a private university in Italy and the university is offering education in the fields of economics, finance, law, management, political science, and computer science. Bocconi University is helping to promote higher education throughout Europe. As evidenced by its rising place in many of the top global rankings, Bocconi University is recognized on a global scale as a leader in research and teaching in the fields of business and economics.
- University of Bologna: University of Bologna is a research university. Since it was established in 1088, the university is the oldest in the world. It was also the first university in the sense of an institution of higher learning and degree-granting.
Marketing Admission Requirement
Universities in Italy offer programs that are taught in either English or Italian. As a result, you will need proficiency in either English or Italian proficiency. For English programs, a minimum score of 80 from TOEFL IBT or a minimum score of 6.0-6.5 from IELTS is required in terms of receiving acceptance for marketing programs. Moreover, a resume, official transcript copy, personal statement, and two recommendation letters may be needed for admission.