- About Us
- Study Destinations
- Our Offices
- Exam Prep
Marketing is all about creating a brand for a product or service and then attracting customers. Effective marketing targets the proper people, converting them into loyal consumers who will use your services again and refer you to others. It is a marketing expert’s responsibility to execute successful marketing campaigns and establish a positive brand image for the company you represent.
According to the Bureau of Labor Statistics, marketing manager jobs are expected to expand 10% between 2020 and 2030, which is faster than the average for all occupations. The rising usage of social media and online marketing has contributed significantly to the growth of marketing careers. In terms of acquiring an education, Canada has been named the happiest education location on the planet. As well as many other Bachelor programs, marketing is also a valuable and qualified program in Canadian Universities. Since Canadian universities are as prestigious as found in the UK and the USA, receiving a marketing degree in Canada benefits a lot.
Due to Canada’s strong attention to the quality of its universities and its emphasis on luring international students who can later immigrate, Canada has become one of the most popular study destinations in the world. Also, since many Canadian university programs are universally recognized, there are plenty of job opportunities for those interested in a career in marketing in Canada after graduation.
Marketing Specialist, Social Media Manager, Web Content Writer, Search Engine Optimization Specialist, Product Manager, Marketing Analyst, Advertising Coordinator and Public Relations Manager are the career paths that a marketing student can prefer.
The most basic skills you need to become a marketing expert are the ability to sell products and services, excellent verbal communication skills, the ability to use your initiative, pay attention to detail, leadership skills and maths knowledge.
Marketing does not only require gaining technical and analytical abilities, but also it requires learning how to be a great storyteller. If you have all of these qualities and you are a fast talker, then marketing can be a good choice for you.
A Bachelor of Marketing in Canada generally takes three or four years while a master’s degree takes one or two years depending on the school.
The best universities to study marketing in Canada are the University of Toronto, University of Saskatchewan, and Concordia University.
For international students, secondary school diploma and higher education institutions exam or basic proficiency test is required for the most Canadian University’s. Minimum IB diploma of 30 points are advised for the majority of programs however, some schools also may require minimum IB grade of 28. Moreover, a minimum 6.0 or 6.5 IELTS score is required for undergraduate programs while a minimum 6.5-7.0 IELTS score is required in order to join master of marketing programs.